Lianyue Liquor: A Packaging Design Inspired by Lotus

Combining Tradition and Modernity for a Unique Brand Expression

Lotus holds a special place in Chinese traditional culture, symbolizing nobility and uprightness. Drawing inspiration from this meaningful flower, the bottle of Lianyue Liquor takes the shape of a lotus awning, showcasing the designer's attention to detail and craftsmanship. The production process for this design was extremely challenging, but the result is a bottle that not only captures the essence of the lotus but also provides a non-slip grip.

What sets Lianyue Liquor apart is its integration of traditional Chinese cultural elements with modern environmental protection craft art. The bottle is made using an innovative technique that involves spraying environmental protection glaze on a glass mold. This not only ensures the product's high quality but also reflects the brand's commitment to sustainability.

Accompanying the exquisite bottle is a box that takes inspiration from the lotus leaf. The design team, led by Xiaoma Hu and HJRdesign, creatively combines three sides of the box to form a beautiful lotus leaf painting. This not only enhances the brand expression but also showcases the brand's attention to detail and aesthetics.

The Lianyue Liquor packaging design has garnered recognition in the design industry. In 2021, it was awarded the Bronze A' Design Award in the Packaging Design category. This prestigious award is bestowed upon designs that exhibit outstanding creativity, resourcefulness, and technical skills. Lianyue Liquor's packaging design stands out for its incorporation of best practices in art, science, design, and technology, contributing to improvements in quality of life and making the world a better place.

With its unique blend of tradition and modernity, Lianyue Liquor's packaging design is a testament to the power of cultural inspiration and environmental consciousness in creating a truly remarkable product.